Kudos for Southwest Airlines

(Event occurred in April 2007)

One of my coworkers discovered that the price for a flight she recently bought was heavily discounted all of a sudden. She had paid $120 to fly from Houston to Austin round trip and now the price was $60. Now, had this been any airline they would have said, sorry there's nothing that I can do. But, this was Southwest, an innovative and flexible airline. She called and was told all she had to do was go online and book the cheaper ticket and then cancel the previous ticket. The money would go be saved via an electronic voucher under her frequent flyer number. Sure, it's not cash back in your pocket. But, she was just going to use the money to book another ticket anyway! 2 trips for the price of 1. Now - that's customer service and innovation! And thank you for not charging a $100 change fee!!!!